{"title":"Hieta","description":"\u003cp\u003eHieta is Seoul's newest bag label, handpicked for the SoJan edit. Founded in 2024 under the line \"Cool, Sensual, Effortlessly Yours,\" the label builds every bag around one signature: polished eyelet hardware, antique silver fittings, a lace-trimmed seam or hand-applied paillette shine.\u003c\/p\u003e\n\n\u003cp\u003eFour styles anchor the edit. The \u003cstrong\u003eHieta Tyla Bag\u003c\/strong\u003e covers its full face in hand-applied paillette sequins, in Shell Pink, Grey, Apple Mint, Icy Blue and Charcoal Grey. The \u003cstrong\u003eHieta Becky Mini\u003c\/strong\u003e pairs six polished eyelets with a slim, structured shape, in Powder Pink, Light Denim, Navy, Brown and Black. The \u003cstrong\u003eHieta Iris Bag\u003c\/strong\u003e is a slim shoulder bag with a lace colour-block seam and matte nickel loop hardware, in Pink Camo, Mint, Powder Pink, Light Khaki and Black. The \u003cstrong\u003eHieta Mia Lace Stud Pouch\u003c\/strong\u003e is a boxy, studded makeup pouch in Brown and White. All are bought in person from Hieta's Seoul line, genuine, in original packaging, and delivered Australia-wide with no customs hassle. If you've searched for Hieta bags in Australia, Korean eyelet bags, or the sequin bag from your feed, this is the genuine article. Browse the wider \u003ca href=\"https:\/\/sojan.com.au\/collections\/handbags\"\u003eDesigner Bags\u003c\/a\u003e edit, including our \u003ca href=\"https:\/\/sojan.com.au\/collections\/shoulder-bags\"\u003eShoulder Bags\u003c\/a\u003e and \u003ca href=\"https:\/\/sojan.com.au\/collections\/mini-bags\"\u003eMini Bags\u003c\/a\u003e collections, for the rest of the Seoul and Tokyo line-up.\u003c\/p\u003e\n\n\u003cp\u003eSee how Hieta fits among the labels landing in Australia this season in \u003ca href=\"https:\/\/sojan.com.au\/blogs\/edits\/korean-it-girl-brands-landing-in-australia-the-edit-youve-been-waiting-for\"\u003eKorean IT Girl Brands Landing in Australia: The Edit You've Been Waiting For\u003c\/a\u003e on SoJan Edits. Each Seoul run arrives in limited allocations, restocked as the next trip allows. Free shipping to AU \u0026amp; NZ over $300 AUD. International shipping also available.\u003c\/p\u003e","products":[{"product_id":"hieta-becky-mini-bag","title":"Hieta Becky Mini Bag","description":"\u003cp\u003eThe Hieta Becky Mini is a vegan leather shoulder bag from Seoul, built around bold eyelet hardware and a slim, easy-carry shape. A single magnetic snap keeps it closed, and the body holds more than its narrow profile suggests.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSix polished eyelets frame the front and back panels, Hieta's signature hardware detail\u003c\/li\u003e\n\n\u003cli\u003eMagnetic closure at the top keeps the bag secure without a zip\u003c\/li\u003e\n\n\u003cli\u003eBuckled shoulder straps adjust up to 28cm for a customised drop\u003c\/li\u003e\n\n\u003cli\u003eAntique silver-plated hardware on every buckle and eyelet\u003c\/li\u003e\n\n\u003cli\u003eHieta's name sits embroidered in silver thread at the centre front\u003c\/li\u003e\n\n\u003cli\u003eA slim, structured build that opens out to genuine everyday capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWidth: 35cm\u003c\/li\u003e\n\n\u003cli\u003eHeight: 16cm\u003c\/li\u003e\n\n\u003cli\u003eDepth: 8cm\u003c\/li\u003e\n\n\u003cli\u003eStrap drop: up to 28cm, adjustable\u003c\/li\u003e\n\n\u003cli\u003eWeight: 450g\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVegan leather exterior (synthetic leather), backed with cotton for structure and shape retention.\u003c\/p\u003e\n\n\u003cp\u003eThe finish has a soft, subtly glossy hand and holds its shape well through daily wear, since the coating resists the surface scuffing softer leathers pick up. Keep it out of direct sun and away from rough surfaces to protect the finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Style the Becky Mini\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLengthen the strap for a relaxed cross-body carry, or shorten it to sit high on the shoulder for evenings out. Powder Pink and Navy read soft and considered against denim and knitwear, while Black and Brown work as a daily anchor piece. Light Denim leans casual, built for the days a structured bag would feel like too much. Browse the rest of our \u003ca href=\"https:\/\/sojan.com.au\/collections\/hieta\"\u003eHieta edit\u003c\/a\u003e for the full Seoul lineup.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout Hieta\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHieta is a Seoul label founded in 2024, working under the line \"Cool, Sensual, Effortlessly Yours.\" Eyelet hardware and slim, easy-carry silhouettes run through the range, the Becky Mini included.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is Hieta known for?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHieta is a Seoul bag label built around eyelet hardware and slim, everyday silhouettes, under the line \"Cool, Sensual, Effortlessly Yours.\" The Becky Mini carries that signature in its six polished eyelets and antique silver buckles.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does the Becky Mini's vegan leather wear over time?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe coating resists the surface scuffing softer leathers pick up, so the Becky Mini holds its shape well through regular use. Wipe it down with a soft, dry cloth and keep it out of direct sun for the longest-lasting finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat fits inside the Becky Mini?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAt 35cm wide, the Becky Mini comfortably holds a phone, cardholder, sunglasses case and the daily essentials. The open top and single magnetic snap make it quick to reach into on the go.\u003c\/p\u003e\n","brand":"Hieta","offers":[{"title":"Powder Pink","offer_id":58900053590176,"sku":null,"price":329.4,"currency_code":"AUD","in_stock":true},{"title":"Light Denim","offer_id":58900053622944,"sku":null,"price":329.4,"currency_code":"AUD","in_stock":true},{"title":"Navy","offer_id":58900053655712,"sku":null,"price":329.4,"currency_code":"AUD","in_stock":true},{"title":"Brown","offer_id":58900053688480,"sku":null,"price":329.4,"currency_code":"AUD","in_stock":true},{"title":"Black","offer_id":58900053721248,"sku":null,"price":329.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/8391\/4656\/files\/b768e48b1ad8964fb390de55d0302d22.jpg?v=1789129621"},{"product_id":"hieta-tyla-bag","title":"Hieta Tyla Bag","description":"\u003cp\u003eThe Hieta Tyla Bag is a paillette shoulder bag from Seoul, its entire face built from hand-applied sequins over a fine mesh base. Vegan leather trim and a compact, curved silhouette keep it wearable well past the dance floor.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eHand-applied paillette sequins cover the full front and back panel\u003c\/li\u003e\n\u003cli\u003eVegan leather trim along the top rail, strap and base for shape and structure\u003c\/li\u003e\n\u003cli\u003eAdjustable shoulder strap with a lobster clasp, sized for shoulder or crossbody wear\u003c\/li\u003e\n\u003cli\u003eZip closure keeps phone, cards and keys secure while the bag catches the light\u003c\/li\u003e\n\u003cli\u003eCompact, curved silhouette holds the essentials without adding bulk\u003c\/li\u003e\n\u003cli\u003eDebossed Hieta logo on the interior lining\u003c\/li\u003e\n\u003cli\u003eAvailable in five Seoul-exclusive colourways: Shell Pink, Grey, Apple Mint, Icy Blue and Charcoal Grey\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWidth: 23cm\u003c\/li\u003e\n\n\u003cli\u003eHeight: 15.7cm\u003c\/li\u003e\n\n\u003cli\u003eDepth: 3cm\u003c\/li\u003e\n\n\u003cli\u003eStrap drop: 18.5cm\u003c\/li\u003e\n\n\u003cli\u003eWeight: 185g\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVegan leather trim (synthetic leather), with a hand-applied paillette body on a polyester mesh base.\u003c\/p\u003e\n\n\u003cp\u003eThe sequins are stitched in overlapping rows, so light marks and everyday handling sit within the texture rather than on a flat surface the way they would on smooth leather. Wipe the trim with a soft, dry cloth and keep the bag away from direct moisture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Style It\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Tyla moves easily from a shoulder carry to a crossbody: unclip the strap and re-loop it for a slightly longer drop. Its sequin face already reads dressed-up, so it works as the one statement piece against block colour knitwear or a plain tee. Our personal shoppers keep one in rotation alongside the rest of the \u003ca href=\"\/collections\/handbags\"\u003edesigner bag edit\u003c\/a\u003e, pairing the shine against smoother pieces from the \u003ca href=\"\/collections\/hieta\"\u003eHieta edit\u003c\/a\u003e for contrast.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout HIETA\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHieta is a Seoul accessories label built around paillette and sequin craft, each bag hand finished in overlapping rows of shine. The label's compact shapes are designed to move from a daytime coffee run to dinner without a change of bag.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is Hieta known for?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHieta is a Seoul label built around paillette and sequin-covered accessories, worn for their hand-applied shine and compact, easy-to-wear shapes. The Tyla Bag carries that signature paillette treatment across its full silhouette, not just a trim detail.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow do you care for a sequin bag like the Tyla?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep it dry and wipe the vegan leather trim with a soft, dry cloth. Store it flat or lightly stuffed so the sequin rows keep their shape, and keep it away from perfume or alcohol-based products, which can affect the sequin coating over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat fits inside the Tyla Bag?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAt 23cm wide and 15.7cm high, the Tyla holds a phone, cards, keys and the essentials for a night out or a light daytime carry. It sits close to the body on its 18.5cm strap drop, making it an easy shoulder or crossbody option.\u003c\/p\u003e","brand":"Hieta","offers":[{"title":"Shell Pink","offer_id":58900160053408,"sku":null,"price":263.7,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":58900160086176,"sku":null,"price":263.7,"currency_code":"AUD","in_stock":true},{"title":"Apple Mint","offer_id":58900160118944,"sku":null,"price":263.7,"currency_code":"AUD","in_stock":true},{"title":"Icy Blue","offer_id":58900160151712,"sku":null,"price":263.7,"currency_code":"AUD","in_stock":true},{"title":"Charcoal Grey","offer_id":58900160184480,"sku":null,"price":263.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/8391\/4656\/files\/991582ef80d4eeb7ebedb10e04bcae25.jpg?v=1789130257"},{"product_id":"hieta-iris-bag","title":"Hieta Iris Bag","description":"\u003cp\u003eThe Hieta Iris Bag is a slim, lace-trimmed shoulder bag from Seoul, colour-blocked at the seam with matte nickel loop hardware on the strap. It sits flat against the body and carries the everyday essentials without bulk.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLace-trimmed colour-block seam where the contrast top panel meets the body\u003c\/li\u003e\n\n\u003cli\u003eMatte nickel loop details on the strap hardware\u003c\/li\u003e\n\n\u003cli\u003eInterior zippered pocket keeps cards and small items apart\u003c\/li\u003e\n\n\u003cli\u003eCotton body with a matte, textile finish and vegan leather trim\u003c\/li\u003e\n\n\u003cli\u003eSlim 2.5cm profile that sits flat under the arm\u003c\/li\u003e\n\n\u003cli\u003eAvailable in five colourways: Pink Camo, Mint, Powder Pink, Light Khaki and Black\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWidth: 29cm\u003c\/li\u003e\n\n\u003cli\u003eHeight: 15cm\u003c\/li\u003e\n\n\u003cli\u003eDepth: 2.5cm\u003c\/li\u003e\n\n\u003cli\u003eStrap height: 22cm\u003c\/li\u003e\n\n\u003cli\u003eWeight: 170g\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCotton body with vegan leather trim (synthetic leather).\u003c\/p\u003e\n\n\u003cp\u003eThe cotton face has a matte, textile finish rather than a high shine, so the lace seam does the decorating. Wipe with a soft, dry cloth and keep the lace away from moisture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Style the Iris Shoulder Bag\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Iris is a slim bag that suits a tailored day as easily as a night out, with the lace seam as the only decoration it needs. Our personal shoppers pair it with the rest of the \u003ca href=\"https:\/\/sojan.com.au\/collections\/handbags\"\u003edesigner bag edit\u003c\/a\u003e and keep the \u003ca href=\"https:\/\/sojan.com.au\/collections\/hieta\"\u003eHieta edit\u003c\/a\u003e within reach. For more Seoul labels to know, read \u003ca href=\"https:\/\/sojan.com.au\/blogs\/edits\/korean-it-girl-brands-landing-in-australia-the-edit-youve-been-waiting-for\"\u003eour edit of the Korean bag brands landing now\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout Hieta\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHieta is a Seoul bag label built around minimal shapes and small, considered details such as lace trims and metal hardware. Each silhouette is designed to slip into a daily routine without announcing itself.\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhat is Hieta known for?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003eHieta is a Seoul bag label known for compact, minimal shapes finished with small details such as lace and metal hardware. The Iris Bag shows that approach with its colour-blocked seam and matte nickel loops.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhat fits inside the Iris Bag?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003eAt 29cm wide and 15cm high, the Iris holds a phone, cards, keys and a lip balm. It is only 2.5cm deep, so it suits the essentials rather than a full day of extras.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow do you look after a cotton and lace shoulder bag?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003eWipe the cotton and trim with a soft, dry cloth and keep the bag away from moisture. Store it flat so the lace seam keeps its shape.\u003c\/p\u003e","brand":"Hieta","offers":[{"title":"Pink Camo","offer_id":67702209544352,"sku":null,"price":239.4,"currency_code":"AUD","in_stock":true},{"title":"Mint","offer_id":67702209577120,"sku":null,"price":239.4,"currency_code":"AUD","in_stock":true},{"title":"Powder Pink","offer_id":67702209609888,"sku":null,"price":239.4,"currency_code":"AUD","in_stock":true},{"title":"Light Khaki","offer_id":67702209642656,"sku":null,"price":239.4,"currency_code":"AUD","in_stock":true},{"title":"Black","offer_id":67702209675424,"sku":null,"price":239.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/8391\/4656\/files\/hieta-iris-bag-pink-camo-square.jpg?v=1792073608"},{"product_id":"hieta-mia-lace-stud-pouch","title":"Hieta Mia Lace Stud Pouch","description":"\u003cp\u003eThe Hieta Mia Lace Stud Pouch is a boxy zip makeup pouch from Seoul, built from lace and glossy panels with studs along the top seam and a wrist loop at the side. It carries a full makeup edit and looks as good on the vanity as it does inside a tote.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLace panels combined with glossy vegan leather in a structured, boxy shape\u003c\/li\u003e\n\n\u003cli\u003eStud details run along the top seam\u003c\/li\u003e\n\n\u003cli\u003eZip-top opening with a wrist loop at the side\u003c\/li\u003e\n\n\u003cli\u003eWoven Hieta label on the front\u003c\/li\u003e\n\n\u003cli\u003eRoomy 9cm depth for compacts, lip products and brushes\u003c\/li\u003e\n\n\u003cli\u003eAvailable in two colourways: Brown and White\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWidth: 18cm\u003c\/li\u003e\n\n\u003cli\u003eHeight: 9.5cm\u003c\/li\u003e\n\n\u003cli\u003eDepth: 9cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePolyester lace with vegan leather (PVC).\u003c\/p\u003e\n\n\u003cp\u003eThe glossy panels wipe clean after a powder or lip product spill, and the lace keeps its pattern when the pouch is packed full. Wipe with a soft, dry cloth and keep away from heat.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Style the Mia Lace Pouch\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUse the Mia as a makeup pouch, a travel organiser or a small bag-in-bag for a tote. Brown reads warm and graphic against neutral knitwear, while White brings a softer, romantic edge. Our personal shoppers pair it with a slim \u003ca href=\"https:\/\/sojan.com.au\/collections\/shoulder-bags\"\u003eshoulder bag\u003c\/a\u003e from the \u003ca href=\"https:\/\/sojan.com.au\/collections\/hieta\"\u003eHieta edit\u003c\/a\u003e. For more Seoul labels to know, read \u003ca href=\"https:\/\/sojan.com.au\/blogs\/edits\/korean-it-girl-brands-landing-in-australia-the-edit-youve-been-waiting-for\"\u003eour edit of the Korean brands landing now\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAbout Hieta\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHieta is a Seoul bag label built around minimal shapes and small, considered details such as lace trims, studs and metal hardware. Each piece is designed to slip into a daily routine without announcing itself.\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhat is Hieta known for?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003eHieta is a Seoul bag label known for compact, minimal shapes finished with small details such as lace and studs. The Mia Lace Stud Pouch applies that approach to a makeup pouch.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eWhat fits inside the Mia Lace Stud Pouch?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003eAt 18cm wide, 9.5cm high and 9cm deep, the Mia holds compacts, lip products, a mascara and a few small brushes. The boxy shape stands upright, so it stays easy to reach into.\u003c\/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003eHow do you clean a lace and vegan leather makeup pouch?\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp\u003eWipe the glossy panels with a soft, dry cloth and spot-clean the lace gently. Keep the pouch away from heat.\u003c\/p\u003e","brand":"Hieta","offers":[{"title":"Brown","offer_id":67702210363552,"sku":null,"price":135.0,"currency_code":"AUD","in_stock":true},{"title":"White","offer_id":67702210396320,"sku":null,"price":135.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/8391\/4656\/files\/6548b15e1568b23126998184d8fe2451.jpg?v=1792067690"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/8391\/4656\/collections\/share-image-1-8f06d362e8108bf992cbda20dbc1f714.png?v=1789212552","url":"https:\/\/sojan.com.au\/collections\/hieta.oembed","provider":"SoJan.com.au","version":"1.0","type":"link"}