{"title":"To Summer","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTo Summer (观夏) is Shanghai's most celebrated fragrance house — and one of the fastest-rising niche perfume brands in the world. Founded in 2018 and built around the philosophy of Eastern scent memory, To Summer crafts fragrances rooted in botanicals native to China: osmanthus, gardenia, bamboo, cedarwood, honeysuckle. The kind of ingredients that smell like a specific place, a specific moment, a specific season.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIts stores — housed in heritage buildings across Shanghai and Beijing — are destinations in themselves. But the fragrances are the reason people travel. The Osmanthus (颐和金桂) is the one that went viral: a luminous blend of peach, bitter orange, osmanthus and jasmine tea that opens like a sun-warmed afternoon in a Suzhou garden. The Rambler Rose is its softer, greener counterpart — thorny, fresh, and impossibly real.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePositioned between Jo Malone and Diptyque in price, and ahead of both in originality, To Summer is the Eastern fragrance story the world is only just beginning to discover. Now available in Australia for the first time at SoJan.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/8391\/4656\/collections\/7032be2b1ade3b63f06ff76d31f4df9c0d1c3fa9-859x859.png?v=1775452091","url":"https:\/\/sojan.com.au\/collections\/to-summer.oembed","provider":"SoJan.com.au","version":"1.0","type":"link"}