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SHIRO is a premium Japanese fragrance perfume and beauty brand dedicated to an "ingredients-first" philosophy and clean, minimalist design. Born in Hokkaido, its signature lines include the iconic Eau de Parfum collection (featuring timeless, airy scents like Savon, White Tea, and Earl Grey) and the professional SHIRO PERFUME range — a collection of sophisticated, genderless fragrances like the cult-favourite Freesia Mist, which replaces standard water with distilled Yuzu water for a deeper, more translucent aroma. Perfect for lovers of Japanese minimalism, transparent "skin-but-better" scents, and J-beauty culture that values quiet luxury, natural integrity, and ethical craftsmanship.