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Orders dispatch on or before the date shown above. You will receive a tracking confirmation via email as soon as your items are on their way.
- Standard delivery (FREE for orders over $300 AUD):
3–5 business days after courier collection. - Express delivery: 1–2 business days.
- International delivery: Available at checkout.
Questions? Live Chat with our friendly team. Or see our full shipping policy.
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Let us know any product you're interested in via Live Chat, then we will source it for you from Seoul & Tokyo, delivered to Australia and worldwide before anyone else.
SoJan.com.au personal shoppers bring you the best designer bags, fashion accessories and cosmetics from Japan and Korea at the best prices, with no extra duty or tax payable.
Product Details
The Hieta Tyla Bag is a paillette shoulder bag from Seoul, its entire face built from hand-applied sequins over a fine mesh base. Vegan leather trim and a compact, curved silhouette keep it wearable well past the dance floor.
- Hand-applied paillette sequins cover the full front and back panel
- Vegan leather trim along the top rail, strap and base for shape and structure
- Adjustable shoulder strap with a lobster clasp, sized for shoulder or crossbody wear
- Zip closure keeps phone, cards and keys secure while the bag catches the light
- Compact, curved silhouette holds the essentials without adding bulk
- Debossed Hieta logo on the interior lining
- Available in five Seoul-exclusive colourways: Shell Pink, Grey, Apple Mint, Icy Blue and Charcoal Grey
Size
- Width: 23cm
- Height: 15.7cm
- Depth: 3cm
- Strap drop: 18.5cm
- Weight: 185g
Material
Vegan leather trim (synthetic leather), with a hand-applied paillette body on a polyester mesh base.
The sequins are stitched in overlapping rows, so light marks and everyday handling sit within the texture rather than on a flat surface the way they would on smooth leather. Wipe the trim with a soft, dry cloth and keep the bag away from direct moisture.
How to Style It
The Tyla moves easily from a shoulder carry to a crossbody: unclip the strap and re-loop it for a slightly longer drop. Its sequin face already reads dressed-up, so it works as the one statement piece against block colour knitwear or a plain tee. Our personal shoppers keep one in rotation alongside the rest of the designer bag edit, pairing the shine against smoother pieces from the Hieta edit for contrast.
About HIETA
Hieta is a Seoul accessories label built around paillette and sequin craft, each bag hand finished in overlapping rows of shine. The label's compact shapes are designed to move from a daytime coffee run to dinner without a change of bag.
What is Hieta known for?
Hieta is a Seoul label built around paillette and sequin-covered accessories, worn for their hand-applied shine and compact, easy-to-wear shapes. The Tyla Bag carries that signature paillette treatment across its full silhouette, not just a trim detail.
How do you care for a sequin bag like the Tyla?
Keep it dry and wipe the vegan leather trim with a soft, dry cloth. Store it flat or lightly stuffed so the sequin rows keep their shape, and keep it away from perfume or alcohol-based products, which can affect the sequin coating over time.
What fits inside the Tyla Bag?
At 23cm wide and 15.7cm high, the Tyla holds a phone, cards, keys and the essentials for a night out or a light daytime carry. It sits close to the body on its 18.5cm strap drop, making it an easy shoulder or crossbody option.
Returns
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
See our full return policy
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Frequently asked questions
Every Hieta product sold on SoJan.com.au is 100% genuine, sourced directly from authorised retailers and official brand boutiques in Seoul and Tokyo. Purchasing Korean and Japanese brands through unofficial channels carries the risk of receiving misdescribed, parallel-imported, or non-authorised stock. SoJan's personal shoppers purchase directly at source, which means what arrives at your door is identical to what you'd buy walking into a Hieta store in Seoul or Tokyo. We've served hundreds of verified Australian and international customers, and authenticity is the non-negotiable foundation of everything we do.
You can buy Hieta and the Hieta Tyla Bag in Australia at SoJan.com.au — Australia's leading curated retailers for authentic Korean and Japanese beauty, fragrance, and fashion. SoJan sources Hieta products directly from Seoul and Tokyo and ships to all Australian states with fast tracked delivery and no customs fees. While some boutiques may occasionally carry select Hieta items, SoJan offers the most reliable and consistent Australian access to genuine Hieta Tyla Bag, as well as limited seasonal drops that sell out quickly overseas.
SoJan.com.au bridges the gap between Asian beauty and your home. We eliminate complex international shipping and potential customs issues for you. By offering fast free delivery directly from Seoul and Tokyo to your door, our store ensures your Hieta order arrives safely and quickly without hidden import fees.
This is much faster than ordering directly from Asia, so you get your Hieta products including Hieta Tyla Bag quickly.
See product page for the date of your designated product drop, or use the Live Chat button to find out more.
For Australian orders, shipping is free on all SoJan orders over $300 AUD. For orders under $300, a standard flat rate applies, calculated automatically at checkout. Express shipping is also available. SoJan also ships internationally at a flat rate — so wherever you are, you can access authentic Hieta without the complexity of sourcing directly from Seoul or Tokyo. All prices shown on SoJan.com.au are all-inclusive — there are no import duties, customs fees, or GST surprises added on delivery. The price at checkout is the price you pay.
No — SoJan.com.au handles all import logistics, so there are no customs charges or import duties on delivery for Australian orders. International orders ship at a flat rate with all fees transparently shown at checkout — no surprise charges on arrival. Whether your Hieta Tyla Bag order is going to Sydney, Melbourne, or internationally, you pay one clear price at checkout and receive your order duty-paid. This is one of the key advantages of ordering through SoJan rather than sourcing directly from a Korean or Japanese retailer.
Hieta is known for its distinctive combination of premium craft, considered design, and a cult following that crosses borders. Hieta Tyla Bag is one of Hieta's most sought-after releases — a consistent best-seller on Musinsa and Olive Young in Korea and highly rated on @cosme in Japan — loved for its quality, distinctive aesthetic, and the loyal community it has built across Asia and globally. SoJan curates Hieta's most in-demand products so Australian and international shoppers can access them without shopping overseas.
Hieta's popularity comes from a genuine combination of innovation, craft, and cultural cachet. Hieta Tyla Bag commands a premium price because it uses high-quality materials, involves considered design and engineering, and is produced in limited quantities for a discerning market — the same qualities that make it a fixture on Musinsa best-seller lists, an Olive Young favourite, and a top-rated product on @cosme in Japan. You're not paying for a brand name — you're paying for a product that performs, lasts, and holds its aesthetic value. At SoJan.com.au, Hieta Tyla Bag is available at a fair price with no import markup added on top.
Yes — Hieta Tyla Bag makes an exceptional gift. Hieta's signature packaging is intentionally premium and gift-ready, making the unwrapping experience as considered as the product itself. It's the kind of present that's genuinely hard to find locally in Australia, which makes it feel all the more special — whether you're buying for a birthday, anniversary, or as a treat for yourself. SoJan ships across Australia and internationally at a flat rate with fully tracked delivery, so your gift arrives safely and on time. Use Live Chat if you need help with timing for a specific occasion.
Yes — the Hieta Tyla Bag is worth it for shoppers who value considered design, premium materials, and the kind of quality that has built Hieta's reputation on Musinsa, Olive Young, and @cosme. Unlike mass-market alternatives, Hieta products are crafted with a level of detail and aesthetic intent that justifies the price point — and they hold their value in terms of both performance and longevity. At SoJan.com.au, Hieta Tyla Bag is priced at a single fair price with no hidden import fees, making it more accessible than sourcing directly from Seoul or Tokyo.
Yes — Hieta regularly releases seasonal and limited-edition drops that are exclusive to their home market in Seoul or Tokyo, and that sell out quickly on Musinsa, Olive Young, and at brand boutiques. SoJan curates and secures select quantities of these limited releases for Australian shoppers — and ships internationally at a flat rate for those outside Australia — often including pieces unavailable through any other local channel. To be first in line for new Hieta drops, sign up to the SoJan Edits. newsletter at sojan.com.au or follow @sojan.edit on Instagram — we announce new arrivals, waitlists, and restock alerts there first.