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Product Details
The Radiance of a Fresh Beginning
Awaken your senses with SHIRO Sunny Morning, a vibrant Eau de Parfum that captures the precise moment sunlight breaks through the morning mist. Part of the prestige SHIRO PERFUME collection, this scent is an uplifting symphony of sparkling citrus and delicate florals, designed to evoke a sense of optimism and clarity.
In true SHIRO fashion, the formula is elevated by a botanical base. While other scents in the line use Ginger or Wormwood, Sunny Morning utilizes distilled Yuzu Peel water (sourced from Tokushima, Japan). This choice provides a soft, natural depth that enhances the longevity of the citrus notes while ensuring the fragrance remains gentle and hydrating on the skin.
The Scent Profile:
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Top: Bergamot, Lemon, Grapefruit — A radiant, zesty opening that mirrors the first light of day.
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Middle: Ginger, Lily of the Valley, Rose — A refreshing heart where herbal spice meets dew-kissed petals.
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Base: Musk, Amber — A clean, skin-like finish that provides a warm, lingering glow.
Why we love it:
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Energy in a Bottle: The ultimate "daily driver" - This is the most "approachable" scent in the Shiro Perfume line.
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Artisanal Foundation: Formulated with distilled Yuzu water for a more refined, multi-dimensional fragrance experience.
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100% Authentic Japan Sourcing: We source directly from official boutiques to ensure you receive the genuine "New Story" formulation.
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Minimalist Luxury: Housed in the iconic sleek, opaque bottle that has become a staple of the high-end Tokyo aesthetic.
How to Use:
Spray on pulse points (wrists, neck). For a longer-lasting citrus trail, apply to the hair or a light cotton scarf to let the Yuzu-base develop throughout the day.
Made in Japan.
Returns
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
See our full return policy
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Frequently asked questions
Every SHIRO product sold on SoJan.com.au is 100% genuine, sourced directly from authorised retailers and official brand boutiques in Seoul and Tokyo. Purchasing Korean and Japanese brands through unofficial channels carries the risk of receiving misdescribed, parallel-imported, or non-authorised stock. SoJan's personal shoppers purchase directly at source, which means what arrives at your door is identical to what you'd buy walking into a SHIRO store in Seoul or Tokyo. We've served hundreds of verified Australian and international customers, and authenticity is the non-negotiable foundation of everything we do.
You can buy SHIRO and the SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) in Australia at SoJan.com.au — Australia's leading curated retailers for authentic Korean and Japanese beauty, fragrance, and fashion. SoJan sources SHIRO products directly from Seoul and Tokyo and ships to all Australian states with fast tracked delivery and no customs fees. While some boutiques may occasionally carry select SHIRO items, SoJan offers the most reliable and consistent Australian access to genuine SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml), as well as limited seasonal drops that sell out quickly overseas.
SoJan.com.au bridges the gap between Asian beauty and your home. We eliminate complex international shipping and potential customs issues for you. By offering fast free delivery directly from Seoul and Tokyo to your door, our store ensures your SHIRO order arrives safely and quickly without hidden import fees.
This is much faster than ordering directly from Asia, so you get your SHIRO products including SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) quickly.
See product page for the date of your designated product drop, or use the Live Chat button to find out more.
For Australian orders, shipping is free on all SoJan orders over $300 AUD. For orders under $300, a standard flat rate applies, calculated automatically at checkout. Express shipping is also available. SoJan also ships internationally at a flat rate — so wherever you are, you can access authentic SHIRO without the complexity of sourcing directly from Seoul or Tokyo. All prices shown on SoJan.com.au are all-inclusive — there are no import duties, customs fees, or GST surprises added on delivery. The price at checkout is the price you pay.
No — SoJan.com.au handles all import logistics, so there are no customs charges or import duties on delivery for Australian orders. International orders ship at a flat rate with all fees transparently shown at checkout — no surprise charges on arrival. Whether your SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) order is going to Sydney, Melbourne, or internationally, you pay one clear price at checkout and receive your order duty-paid. This is one of the key advantages of ordering through SoJan rather than sourcing directly from a Korean or Japanese retailer.
SHIRO is known for its distinctive combination of premium craft, considered design, and a cult following that crosses borders. SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) is one of SHIRO's most sought-after releases — a consistent best-seller on Musinsa and Olive Young in Korea and highly rated on @cosme in Japan — loved for its quality, distinctive aesthetic, and the loyal community it has built across Asia and globally. SoJan curates SHIRO's most in-demand products so Australian and international shoppers can access them without shopping overseas.
SHIRO's popularity comes from a genuine combination of innovation, craft, and cultural cachet. SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) commands a premium price because it uses high-quality materials, involves considered design and engineering, and is produced in limited quantities for a discerning market — the same qualities that make it a fixture on Musinsa best-seller lists, an Olive Young favourite, and a top-rated product on @cosme in Japan. You're not paying for a brand name — you're paying for a product that performs, lasts, and holds its aesthetic value. At SoJan.com.au, SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) is available at a fair price with no import markup added on top.
Yes — SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) makes an exceptional gift. SHIRO's signature packaging is intentionally premium and gift-ready, making the unwrapping experience as considered as the product itself. It's the kind of present that's genuinely hard to find locally in Australia, which makes it feel all the more special — whether you're buying for a birthday, anniversary, or as a treat for yourself. SoJan ships across Australia and internationally at a flat rate with fully tracked delivery, so your gift arrives safely and on time. Use Live Chat if you need help with timing for a specific occasion.
Yes — the SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) is worth it for shoppers who value considered design, premium materials, and the kind of quality that has built SHIRO's reputation on Musinsa, Olive Young, and @cosme. Unlike mass-market alternatives, SHIRO products are crafted with a level of detail and aesthetic intent that justifies the price point — and they hold their value in terms of both performance and longevity. At SoJan.com.au, SHIRO - SUNNY MORNING Eau De Parfum (100ml / 50ml) is priced at a single fair price with no hidden import fees, making it more accessible than sourcing directly from Seoul or Tokyo.
Yes — SHIRO regularly releases seasonal and limited-edition drops that are exclusive to their home market in Seoul or Tokyo, and that sell out quickly on Musinsa, Olive Young, and at brand boutiques. SoJan curates and secures select quantities of these limited releases for Australian shoppers — and ships internationally at a flat rate for those outside Australia — often including pieces unavailable through any other local channel. To be first in line for new SHIRO drops, sign up to the SoJan Edits. newsletter at sojan.com.au or follow @sojan.edit on Instagram — we announce new arrivals, waitlists, and restock alerts there first.