TO SUMMER - Magnolia Eau de Parfum (30ml)
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TO SUMMER Magnolia 兰 is a 30ml Chinese white-floral eau de parfum built on white magnolia essential oil, with jasmine, tuberose and neroli over musk, cedarwood and amber. Created by perfumer David Huang, it wears fresh and clean for around six hours.
Magnolia Perfume Named for a Shanghai Street
Magnolia takes its name from 福开森路, a Shanghai street once lined with white magnolia trees. It began as a summer memory: a grandmother pinning fresh blossoms to a child's clothes on a walk. Three years and 88 versions later, the scent held.
Chinese white magnolia essential oil leads six rare white-flower materials in this Eastern Essence eau de parfum, distilled from fresh blossoms. Indian and Egyptian jasmine absolutes and Indian tuberose absolute sit around it.
Magnolia, Jasmine and Tuberose Fragrance Notes
It opens green and bright, like picking petals through a light mist. Tuberose, jasmine and neroli fill the heart, and the drydown settles into clean musk, cedarwood and amber.
How to Wear TO SUMMER Magnolia
Wear it for warm mornings, the office or a walk under trees in bloom, when you want a white floral that stays clean rather than heavy. Spray it on the wrists and let the magnolia open across the skin.
If you like your white florals fruitier and more golden, TO SUMMER Osmanthus is the natural next step.
The octagonal cap is handmade with a jade-like lustre, inspired by the eight-sided flower windows of Jiangnan courtyards. An invisible dip tube and pump give a fine, even mist.
Explore the full TO SUMMER fragrance collection, the Shanghai Luxury edit and our TO SUMMER perfume guide for more scents and pieces sourced from China.
New to the house? See how we would choose a first bottle you have never smelled.
TO SUMMER Magnolia 兰 Eau de Parfum is available in 30ml.
How long does TO SUMMER Magnolia last?
Around six hours on skin. It is an eau de parfum with a fragrance concentration of 18-25%.
Who created TO SUMMER Magnolia?
Perfumer David Huang. It sits in TO SUMMER's Eastern Essence line, from the brand known in Chinese as 观夏.
Why is magnolia oil rare in perfume?
White magnolia flowers hold very little oil, with a yield below 0.3%. TO SUMMER's version is distilled from the blossoms themselves.
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
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Every TO SUMMER product sold on SoJan.com.au is 100% genuine, sourced directly from authorised retailers and official brand boutiques in Seoul and Tokyo. Purchasing Korean and Japanese brands through unofficial channels carries the risk of receiving misdescribed, parallel-imported, or non-authorised stock. SoJan's personal shoppers purchase directly at source, which means what arrives at your door is identical to what you'd buy walking into a TO SUMMER store in Seoul or Tokyo. We've served hundreds of verified Australian and international customers, and authenticity is the non-negotiable foundation of everything we do.
You can buy TO SUMMER and the TO SUMMER - Magnolia Eau de Parfum (30ml) in Australia at SoJan.com.au — Australia's leading curated retailers for authentic Korean and Japanese beauty, fragrance, and fashion. SoJan sources TO SUMMER products directly from Seoul and Tokyo and ships to all Australian states with fast tracked delivery and no customs fees. While some boutiques may occasionally carry select TO SUMMER items, SoJan offers the most reliable and consistent Australian access to genuine TO SUMMER - Magnolia Eau de Parfum (30ml), as well as limited seasonal drops that sell out quickly overseas.
SoJan.com.au bridges the gap between Asian beauty and your home. We eliminate complex international shipping and potential customs issues for you. By offering fast free delivery directly from Seoul and Tokyo to your door, our store ensures your TO SUMMER order arrives safely and quickly without hidden import fees.
This is much faster than ordering directly from Asia, so you get your TO SUMMER products including TO SUMMER - Magnolia Eau de Parfum (30ml) quickly.
See product page for the date of your designated product drop, or use the Live Chat button to find out more.
For Australian orders, shipping is free on all SoJan orders over $300 AUD. For orders under $300, a standard flat rate applies, calculated automatically at checkout. Express shipping is also available. SoJan also ships internationally at a flat rate — so wherever you are, you can access authentic TO SUMMER without the complexity of sourcing directly from Seoul or Tokyo. All prices shown on SoJan.com.au are all-inclusive — there are no import duties, customs fees, or GST surprises added on delivery. The price at checkout is the price you pay.
No — SoJan.com.au handles all import logistics, so there are no customs charges or import duties on delivery for Australian orders. International orders ship at a flat rate with all fees transparently shown at checkout — no surprise charges on arrival. Whether your TO SUMMER - Magnolia Eau de Parfum (30ml) order is going to Sydney, Melbourne, or internationally, you pay one clear price at checkout and receive your order duty-paid. This is one of the key advantages of ordering through SoJan rather than sourcing directly from a Korean or Japanese retailer.
TO SUMMER is known for its distinctive combination of premium craft, considered design, and a cult following that crosses borders. TO SUMMER - Magnolia Eau de Parfum (30ml) is one of TO SUMMER's most sought-after releases — a consistent best-seller on Musinsa and Olive Young in Korea and highly rated on @cosme in Japan — loved for its quality, distinctive aesthetic, and the loyal community it has built across Asia and globally. SoJan curates TO SUMMER's most in-demand products so Australian and international shoppers can access them without shopping overseas.
TO SUMMER's popularity comes from a genuine combination of innovation, craft, and cultural cachet. TO SUMMER - Magnolia Eau de Parfum (30ml) commands a premium price because it uses high-quality materials, involves considered design and engineering, and is produced in limited quantities for a discerning market — the same qualities that make it a fixture on Musinsa best-seller lists, an Olive Young favourite, and a top-rated product on @cosme in Japan. You're not paying for a brand name — you're paying for a product that performs, lasts, and holds its aesthetic value. At SoJan.com.au, TO SUMMER - Magnolia Eau de Parfum (30ml) is available at a fair price with no import markup added on top.
Yes — TO SUMMER - Magnolia Eau de Parfum (30ml) makes an exceptional gift. TO SUMMER's signature packaging is intentionally premium and gift-ready, making the unwrapping experience as considered as the product itself. It's the kind of present that's genuinely hard to find locally in Australia, which makes it feel all the more special — whether you're buying for a birthday, anniversary, or as a treat for yourself. SoJan ships across Australia and internationally at a flat rate with fully tracked delivery, so your gift arrives safely and on time. Use Live Chat if you need help with timing for a specific occasion.
Yes — the TO SUMMER - Magnolia Eau de Parfum (30ml) is worth it for shoppers who value considered design, premium materials, and the kind of quality that has built TO SUMMER's reputation on Musinsa, Olive Young, and @cosme. Unlike mass-market alternatives, TO SUMMER products are crafted with a level of detail and aesthetic intent that justifies the price point — and they hold their value in terms of both performance and longevity. At SoJan.com.au, TO SUMMER - Magnolia Eau de Parfum (30ml) is priced at a single fair price with no hidden import fees, making it more accessible than sourcing directly from Seoul or Tokyo.
Yes — TO SUMMER regularly releases seasonal and limited-edition drops that are exclusive to their home market in Seoul or Tokyo, and that sell out quickly on Musinsa, Olive Young, and at brand boutiques. SoJan curates and secures select quantities of these limited releases for Australian shoppers — and ships internationally at a flat rate for those outside Australia — often including pieces unavailable through any other local channel. To be first in line for new TO SUMMER drops, sign up to the SoJan Edits. newsletter at sojan.com.au or follow @sojan.edit on Instagram — we announce new arrivals, waitlists, and restock alerts there first.
